CLIENT
MGM MIRAGE RESORTS

PROJECT NOTES
Developed .html variable direct electronic response email campaigns for MGM MIRAGE properties such as: Bellagio, Treasure Island, New York-New York
Monte Carlo, MGM Grand and The Mirage.

Worked with Gregory Casey to develop departmental standards for the assured delivery of marketing messages to opt-in recipients.

Responsible for all copy, creative and programming of all email campaign assets.