The Mirage Resort Casino / bare
Developed brand name for the launch of European-style ultra lounge and pool at The Mirage.
Arrived at work one morning to an email request for names and before I'd even picked up my coffee we had come up with a name. I think I got a free lunch for my efforts, and that delicious cup of coffee.
Later in the process I was fortunate enough to work with the brand in a marquee animation and write copy with a call to action of 'drop everything.' It's still cute to me.
|
